If the UK’s creative industries are to continue to add hundreds of billions of pounds in value to the country’s economy then much will rely on the success of a new network of tech labs exploring the future of media.
“The UK’s creative lifeblood is creative IP,” says James Bennett, director of CoSTAR National Lab. “How does that creative IP live on different platforms and reach audiences beyond screens in hybrid spaces? We need to see creative applications in 5G and 6G that work together with AI neural networks to create a future of holographic imagery, innovative live performance and enhanced mixed reality experiences.”
The CoSTAR Network is the evolution of the government funded Creative Industries Clusters Programme that ran ended in 2023 and spent...
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IBC Accelerators: Multi-Vendor Software Live Media Exchange
The broad and ultimate goal of the Multi-Vendor Software Live Media Exchange project is to shift from current dedicated media exchange technologies to a software-based, native live media exchange, which will therefore be able to harness HPC interconnect and compute resources asynchronously, a move that not only adds immense scalability, but also flexibility, cost savings and future-proofing into the bargain.
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Drawing on insights from the IBC2025’s Technical Paper programme, Izzy Benham explores how AI is shaping the future of creative success in the media economy.
Behind the agenda: The “Grunt Work” myth and AI’s role in the newsroom
The prevailing narrative around AI in journalism frames automation as suitable mainly for “grunt work” – repetitive, low-stakes newsroom tasks. Yet, two award-shortlisted IBC2025 technical papers challenge this assumption in practice. Izzy Benham investigates.
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IBC Tech Papers: AI, AR, creative identity, and speech improvement in the spotlight
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IBC Content Everywhere: What to expect at IBC2025
In September, the media and entertainment industry will once again be heading to the RAI Amsterdam for the annual IBC event. The Content Everywhere zone remains at the heart of IBC’s coverage of the ever-expanding OTT and streaming scene, and this year spans Halls 4 and 5. The monthly Content Everywhere newsletter tracks companies in the streaming sector throughout the year, offering insights into latest trends and developments. As in previous years, the August issue provides an overview of what Content Everywhere companies hope and expect to see at IBC as they roam the show floors, attend conferences and meet their peers.
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