Mark Mayne

Articles by Mark Mayne

Monetisation, Fragmentation and the Power of the Single Tech Stack

While connected TV has brought many benefits of scale and new revenue streams to content owners, the arms race to support an ever-growing variety of platforms, release schedules and refresh cycle frequency is a key challenge. Mark Mayne reports on an expert panel teasing out the answers to the many questions and challenges around the Single Tech Stack.

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IBC2023: Dynamic growth in AVOD revenue ahead

The penultimate day of IBC2023 kicked off in fine style in the Premium Pass Holders Premium Sessions, with an interactive and informal session that aimed to tackle some of the big questions around the Future of TV Advertising

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IBC2023: Best of the Show

The IBC2023 show was in full swing, with thousands of visitors pouring into Amsterdam’s flagship RAI halls, ready to network, attend the paid and free conference tracks, and tour the vast show floor.

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Esports: Challenging the Status Quo

The world of Esports is not only a dynamic and exciting one, but it has begun to attract considerable interest thanks to a more professionalised approach to content and broadcast deals. Mark Mayne reports on gaming’s rising star.

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AI in broadcasting - Neural nets

Artificial intelligence in broadcasting

AI is seeing rapid adoption in broadcast environments, as it offers substantial cost and efficiency benefits, while the barriers to entry are dropping fast... You’ve undoubtedly heard of AI (artificial intelligence) before, whether in a purely science fiction context, or a broadcast industry one. As a result of this wide recognition, the technology as a whole has been through an extended and enhanced hype cycle in the recent past.

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