IBC Accelerators: Stamping Your Content (C2PA Provenance)

The broad and ultimate goal of the Multi-Vendor Software Live Media Exchange project is to shift from current dedicated media exchange technologies to a software-based, native live media exchange, which will therefore be able to harness HPC interconnect and compute resources asynchronously, a move that not only adds immense scalability, but also flexibility, cost savings and future-proofing into the bargain.

Drawing on insights from the IBC2025’s Technical Paper programme, Izzy Benham explores how AI is shaping the future of creative success in the media economy.

The prevailing narrative around AI in journalism frames automation as suitable mainly for “grunt work” – repetitive, low-stakes newsroom tasks. Yet, two award-shortlisted IBC2025 technical papers challenge this assumption in practice. Izzy Benham investigates.

In anticipation of the Technical Papers Programme at IBC2025, David Davies delves into a selection of the top paper submissions for 2025 and what they reveal about the industry’s most influential technologies.

In September, the media and entertainment industry will once again be heading to the RAI Amsterdam for the annual IBC event. The Content Everywhere zone remains at the heart of IBC’s coverage of the ever-expanding OTT and streaming scene, and this year spans Halls 4 and 5. The monthly Content Everywhere newsletter tracks companies in the streaming sector throughout the year, offering insights into latest trends and developments. As in previous years, the August issue provides an overview of what Content Everywhere companies hope and expect to see at IBC as they roam the show floors, attend conferences and meet their peers.