Adrian Pennington is a journalist, editor and commentator in the film and TV production space. He has produced and chaired conference sessions, co-written a book on stereoscopic 3D, edited several publications and is copywriter of marketing materials for the industry.
It’s no surprise that uses of AI are top of the agenda for media organisations in the next 12 months but so too is a drive to enhanced monetisation over Connected TV, mining niche sports, warnings of job ‘replacements’ and, notably, fewer calls for sustainability. Here are a selection of vendor responses for what to look for in 2024.
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Soccer leads women’s sports into bidding wars, AI driven by the market, an Olympics in front of crowds and opportunities for the neurodiverse – all trends to spot in the new year, predicts Adrian Pennington.
With streamers under pressure from investors to slash costs and turn a profit the decade of rampant content spend is over. Appetite for new shows remains high however if producers can find the right project to sell them, reports Adrian Pennington.
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In Ridley Scott’s bio-epic Napoleon we see the French general at the battles of Austerlitz and Waterloo, in his tent, standing outside his tent, on a horse – waiting, waiting, waiting, writes Adrian Pennington.
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There’s magical realism at the heart of this latest version of the famous story of suffering and triumph, editor Jon Poll tells Adrian Pennington for IBC365.
To faithfully recreate a 50-year-old real life plane crash and remarkable tale of survival, the filmmakers behind Society of the Snow combined LED and green screens with multiple practical sets of the plane’s fuselage and put them all 2000+ metres up a mountain, writes Adrian Pennington.
Can facilities survive the current lull until new proposed enhanced tax relief kicks in? Adrian Pennington reports.
Pressure from Wall Street and the weak economic landscape could drive further M&A among US media giants, but weather the next 24 months and they might all survive, reports Adrian Pennington.
Girls with money, men with power. A group of fun-loving young American girls explode into the stiff upper lipped London season of the 1870s, kicking off an Anglo-American culture clash in Apple TV series The Buccaneers, reports Adrian Pennington.
The precision design of David Fincher’s hit-man feature mirrors its subject, writes Adrian Pennington
