SMPTE President Renard T. Jenkins calls on artists, lawmakers and the tech community to educate themselves about AI and to do so in sync with each other or fear and misuse will fill the gap.
The discourse around AI in media and entertainment has centred around the hot-button topics of preventing bias and ensuring artists are paid fairly for their work.
The Society of Motion Picture and Television Engineers (SMPTE) is taking a stand on both. Its President Renard T. Jenkins is concerned that the proliferation and sophistication of large language models are being embedded with bias, unconscious or otherwise.
“All of us in media and entertainment should be cognisant of what we are developing with AI tools. We should not be building models and then thinking about how we’re going to responsibly use them as an afterthought.”
That said, bias is not inherently a bad thing, he suggests, because certain forms of bias are there for our protection.
“I want to be very clear that...
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