Adrian Pennington is a journalist, editor and commentator in the film and TV production space. He has produced and chaired conference sessions, co-written a book on stereoscopic 3D, edited several publications and is copywriter of marketing materials for the industry.
At the conference session “Industries of Tomorrow: How to Embrace Change and Ride the Wave”, IBC heard inspiring stories of women making a difference, sometimes against the odds.
Europe may not have a Netflix or a Disney+, but there’s still a lot going on in its streaming market, as an IBC2025 panel at the Content Everywhere session “How Europe is Redefining Global Streaming” has outlined.
Becoming Led Zeppelin is the highest earning documentary of 2025 and IMAX’s highest-ever earning docu release. This is due at least in part to the efforts made to faithfully recreate the experience of first hearing the band.
IBC Keynote preview: Media industry commentator Mike Darcey presents an alternative view of the M&E sector ahead of his IBC Keynote session on 14 September.
A billion hours of YouTube is watched on TV every day, and broadcasters need to figure out how to adapt.
In an IBC keynote, the CTOs of Warner Bros. Discovery and ITV concluded that AI has moved beyond the experimentation phase to deliver positive benefits to the business, and that metadata is the key.
AI is front and centre of skills and training for the industry with a clear opportunity for vendors to grasp, according to new research unveiled at the World Skills Café (WSC) at IBC2025.
IBC Conference: Warner Bros. Discovery’s Avi Saxena will take part in an IBC panel of CTOs investigating how best to extract value from the new and rapidly evolving tools of the trade.
Google's Justin Gupta will participate in an IBC2025 panel devoted to the latest dynamic and interactive ad formats that broadcasters need to deliver sustainable revenue distribution models.
The Esports World Cup demonstrated a future in which competitive video gaming blends with traditional sport and entertainment on a global scale. Adrian Pennington reports.
