Call my agent: Agentic AI begins buying media advertising
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
Adrian Pennington is a journalist, editor and commentator in the film and TV production space. He has produced and chaired conference sessions, co-written a book on stereoscopic 3D, edited several publications and is copywriter of marketing materials for the industry.
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
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