MPTS 2025 reveals a media industry struggling to keep pace
MPTS 2025 is the latest event to lay bare the faultlines running throughout the TV business which is being eviscerated by AI and the creator economy.
Adrian Pennington
Adrian Pennington is a journalist, editor and commentator in the film and TV production space. He has produced and chaired conference sessions, co-written a book on stereoscopic 3D, edited several publications and is copywriter of marketing materials for the industry.
Articles by Adrian Pennington
Secret Level: Storyboard to screen without ever picking up a camera
Like it or not, we are potentially only months away from the first AI-generated feature film, and Jason Zada of Secret Level could be the one to deliver it.
Creative Cities Convention: Concern and caution expressed by UK TV over tariff threat
Trump’s tariffs and diversity rollback hijacked the agenda at the Creative Cities Convention where creators were also prominent.
Talking pictures: How agentic AI could reshape the media landscape
Agentic AI promises to increase supply chain efficiencies and improve content personalisation as consumers begin to converse with avatars and their devices.
Behind the scenes: Warfare
Extended takes, 360-degree sets, and military authenticity reinforce the fog of war recreated from the memories of real life US soldiers.
Behind the scenes: The Last of Us II
There is a version of episode 2 where the brutal death of a loved character isn’t quite so extreme. But they chose not to go there, explains editor Timothy A Good.
Flawless AI: “You can't put new lines in people's mouths without consent”
AI tools like Flawless visual dubbing are making a strong case for standard use in Hollywood.
Behind the scenes – Daredevil: Born Again
The Hell’s Kitchen of Disney’s masked vigilante reboot is given a grungy seventies overhaul by lead cinematographer Hillary Fyfe Spera
NAB show review: Tariffs, technology and legacy business in the spotlight
Artist led, AI driven, fan-first media show the way forward at a NAB show dominated by tariff-suffering hardware vendors and advertiser weakened broadcast.
Virtual Production: Practical advice for lighting the volume
Adrian Pennington explores the many and varied lighting considerations for shoots within an LED volume where the ambition is to seamlessly marry virtual and real world environments.
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