Google's Justin Gupta will participate in an IBC2025 panel devoted to the latest dynamic and interactive ad formats that broadcasters need to deliver sustainable revenue distribution models.
Justin Gupta joined Google in 2006, just a few months before it acquired YouTube. “It was a super interesting time to join Google, and it looks like that was a good deal in hindsight,” he says modestly.
You are not signed in
Only registered users can read the rest of this article.
Particle6: “Why would anyone replace a real actor on set with an AI actor?”
As the Founder and CEO of Particle6 – the organisation behind the controversial ‘AI A-lister’ Tilly Norwood – Eline Van der Velden has already demonstrated all three abilities cited in her IBC Conference session title, writes David Davies.
Sidemen's Tim Haubeil: “Accept that the viewer is an intelligent being”
As he prepares to take the IBC2026 Conference stage, Tim Haubeil, Channel Director, Sidemen Entertainment, reveals his role in growing one of the world’s largest and most attentive creator followings in a deeply saturated market.
Meta’s Will Pithers: “The ultimate goal is to get into the group chat”
As he prepares to take the IBC2026 Conference stage, Will Pithers, Strategic Partner Manager for Sport at Meta, shares his formula for sports publishers to turn overlooked content into real social media success.
 (3).jpg)
Virtue EU: “Brands… can start to build universes”
As he prepares to take the IBC2026 Conference stage, Gau Narayanan, Managing Director, Europe at Virtue EU, explains why brands must create compelling, clearly attributable, and widely distributed entertainment if they want to compete for fragmented audiences.
Google Cloud’s Anshul Kapoor: “Technology should serve the story, not the other way around”
With IBC2026 closer than ever, Anshul Kapoor, Director, Global Media and Entertainment, Google Cloud, reveals why agentic AI is the key to unlocking slick, human-led creative processes.
