Pan-African telecoms operator MTN Group and video software provider Synamedia are developing a new streaming platform tailored for mobile and fixed broadband subscribers across Africa. This collaboration aims to enhance digital content accessibility and provide a diverse range of viewing options to meet the evolving preferences of audiences throughout the continent.
The service will use Synamedia’s cloud-based technologies to deliver both linear television and video-on-demand content. The platform will offer diverse monetisation models, including subscriptions, ad-supported content, and free streaming channels with targeted advertising.
Selorm Adadevoh, group chief commercial officer at MTN Group, said: “We see a unique opportunity to transform video consumption in Africa with high-quality, accessible, and relevant content. This partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion.”
Paul Segre, CEO of Synamedia, added: “Thanks to MTN’s leadership and innovation, smartphone owners across Africa will be able to enjoy innovative linear TV and on-demand video. By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a ground-breaking set of offerings for customers and viewers that will drive new revenues.”
You are not signed in
Only registered users can comment on this article.
ITV says sale talks with Sky for TV and streaming business are continuing
ITV has said it remains in discussions with Sky over the sale of its broadcasting and streaming business.
Whisper returns to private ownership as Sony Pictures Television sells stake
Sony Pictures Television is divesting its 30% shareholding in production company The Whisper Group after five years.
Ben Crompton joins Fremantle as Global Head of Entertainment
Fremantle has appointed Ben Crompton as its new Global Head of Entertainment.
iPlayer open to hosting rival PSBs to survive “permanent and irreversible” disruption
As the UK government begins its BBC Charter Review consultation, the broadcaster has published a 100-page response, urging radical reforms to its independence and funding model.
BBC scoops seven accolades at RTS Television Journalism Awards
BBC’s Steve Rosenberg and Channel 4 News’ Lindsey Hilsum were among the top winners at last night’s Royal Television Society (RTS) Television Journalism Awards 2026.
.jpg)
