Pan-African telecoms operator MTN Group and video software provider Synamedia are developing a new streaming platform tailored for mobile and fixed broadband subscribers across Africa. This collaboration aims to enhance digital content accessibility and provide a diverse range of viewing options to meet the evolving preferences of audiences throughout the continent.
The service will use Synamedia’s cloud-based technologies to deliver both linear television and video-on-demand content. The platform will offer diverse monetisation models, including subscriptions, ad-supported content, and free streaming channels with targeted advertising.
Selorm Adadevoh, group chief commercial officer at MTN Group, said: “We see a unique opportunity to transform video consumption in Africa with high-quality, accessible, and relevant content. This partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion.”
Paul Segre, CEO of Synamedia, added: “Thanks to MTN’s leadership and innovation, smartphone owners across Africa will be able to enjoy innovative linear TV and on-demand video. By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a ground-breaking set of offerings for customers and viewers that will drive new revenues.”
You are not signed in
Only registered users can comment on this article.
Upcoming webinar: Beating the clock on live piracy dynamics
Join IBC365 and Verimatrix at the Attack Vectors, Scale, and the Race for Real-Time Response webinar on 29 July 2026 to discover the latest techniques propelling preventive, real-time strategies against modern piracy.
24 million watch England's World Cup defeat
A peak audience of 24 million watched as Argentina knocked out England in the World Cup semi-final on Wednesday night (July 15) across BBC One and BBC iPlayer, giving the BBC an 85% share of all TV viewing.
Disney+ expands to 58 languages in localisation push
Disney+ expands to 58 languages in localisation push Streaming platform Disney+ is rolling out support for 17 additional languages, bringing its total to 58 audio languages.
Jeremy Clarkson and BBC’s Matt Brittin join RTS London Convention line-up
The Royal Television Society (RTS) has announced a raft of high-profile speakers for its biennial RTS London Convention 2026, which takes place on September 26.
12 US states to block Paramount’s Warner Bros Discovery deal
The Writers Guild of America and a coalition of US states have both filed major antitrust lawsuits to challenge Paramount Skydance’s planned acquisition of Warner Bros. Discovery (WBD).
