The Coalition for Content Provenance and Authenticity (C2PA) is an organisation developing technical methods to document the origin and history of digital media files, both real and fake.
In April 2022 a BBC news report claimed that Ukraine was behind a missile attack on a Donbas station that killed 57 people. The video opened with a BBC logo and had the broadcaster’s watermark in the corner. It was a fake, as a BBC Verify journalist pointed out on X but it was also a wake-up call to the broadcaster to do something about rising deepfake disinformation.
“Everyone was horrified to see the fake video but the only thing we could do was tweet denials,” said Laura Ellis, Head of Technology Forecasting, BBC. “For some it was the ‘Aha!’ moment when they fully realised we needed to do more.”
Fortunately, the corporation was already pioneering efforts to go beyond flagging deepfakes after the event and to show audiences the source of video it publishes up front.
“The work of BBC Verify is key in terms of fact checking and signalling to the audience if we’ve not been...
You are not signed in
Only registered users can read the rest of this article.
Can genAI unlock ad revenue for cash-strapped broadcasters?
The first AI-created adverts are coming to TV as broadcasters look to compete with social media. ITV and Channel 4 explain why they are now scaling up.
5G in broadcast: Standalone capacity to expand broadcasters' horizons
After a few years of stagnation, there are indications that 5G could soon begin to realise its considerable potential for live broadcast, writes David Davies.
Content Everywhere companies drill down on agentic AI
This year’s IBC saw plenty of discussion about the practical applications of generative and agentic AI. This was particularly evident on the AWS stand in Hall 5, where a third of the demos by partner companies were described as agentic AI-driven. This month’s issue provides Content Everywhere companies with the opportunity to explain where and how they are using agentic AI, and how they see it evolving in future.
Paralysing piracy: Industry grapples with growing, industrial-scale theft
Although the broadcast industry has been rife with theft since the early days of cable TV, it now faces piracy at an industrial scale and speed. At IBC2025, a panel of security experts warned that illegal streaming is accelerating in scale, sophistication, and impact.
Henley Festival: Private 5G innovation transforms live production
A private 5G network POC, led by Haivision, saw Henley Festival capture a range of dynamic, ultra-low latency footage for an immersive live experience for music lovers at home.
