BBC showcases innovative XR studios while sustainable thinking is at the heart of ITV’s remote operations from Germany.
More than 10 million viewers watched ITV’s live and exclusive Euro 2024 kick-off match between Germany and Scotland - the highest peak for a UK audience of any opening to a major football tournament since the 2014 World Cup in Brazil.
ITV will be hoping for more of the same from the tournament’s knockout rounds, where it has the first three picks, plus the fifth and seventh picks from the ‘round of 16’ ties, the second and fourth quarter-final picks, and first pick of the semis.
The broadcaster splits the rights to this and the next UEFA Euros in 2028 (hosted in the UK and Ireland) equally with the BBC, until...
You are not signed in
Only registered users can read the rest of this article.
FIFA World Cup: A cyber criminal’s cash cow
Alongside financially motivated cybercrime, politically motivated hacktivists are also likely to target organisations linked to the tournament through distributed denial-of-service attacks, website defacements, and disinformation campaigns.
AI and sports piracy: “It's whack-a-mole, except now the mole is running an algorithm”
Illegal sports streams in Britain have more than doubled to 3.6bn in the past three years, according to a recent report from the Campaign for Fairer Gambling. But is there any correlation between the increase in piracy and advances in tech? Is AI more effective as the sword or the shield? Anna Tobin reports.
From screens to spaces: The rise of immersive experiences in live events
From AR-powered sports coverage to immersive theatre and AI-driven fan engagement, broadcasters, organisers, and rights holders are rethinking how live experiences are created and extended beyond the event itself.
SVOD vs AVOD: The reinvention of live sports viewing
The live sports landscape is the crown jewel of entertainment, and as it evolves, streaming platforms are driving its next phase of growth.
Content Everywhere: The long and the short of it
Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.



