BBC Studio in Berlin for EURO2024, in collaboration with Roe Visual
Roe Visual

Remote production and XR technologies drive UK broadcasters’ Euros coverage

BBC showcases innovative XR studios while sustainable thinking is at the heart of ITV’s remote operations from Germany.

More than 10 million viewers watched ITV’s live and exclusive Euro 2024 kick-off match between Germany and Scotland - the highest peak for a UK audience of any opening to a major football tournament since the 2014 World Cup in Brazil.

ITV will be hoping for more of the same from the tournament’s knockout rounds, where it has the first three picks, plus the fifth and seventh picks from the ‘round of 16’ ties, the second and fourth quarter-final picks, and first pick of the semis.

The broadcaster splits the rights to this and the next UEFA Euros in 2028 (hosted in the UK and Ireland) equally with the BBC, until...

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Content Everywhere companies drill down on agentic AI

This year’s IBC saw plenty of discussion about the practical applications of generative and agentic AI. This was particularly evident on the AWS stand in Hall 5, where a third of the demos by partner companies were described as agentic AI-driven. This month’s issue provides Content Everywhere companies with the opportunity to explain where and how they are using agentic AI, and how they see it evolving in future.

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