The emergent virtual production scene in Wales has been boosted by the arrival of two new world-class facilities in recent months, both secured with the collaborative backing of Media Cymru. James McKeown spoke to Media Cymru’s Deputy Director, Professor Sara Pepper OBE, about the consortium’s mission to put Wales on the global media innovation map.
Cynefin is the Welsh word for ‘sense of place’, evoking a sense of history, identity, and habitat that Professor Sara Pepper uses to define Media Cymru’s mission in making Wales a “green, fair, global and economically sustainable hub for media production and innovation.”
Led by Cardiff University, Media Cymru is a consortium of 22 media production, broadcast, technology, university and local leadership partners from across the Cardiff Capital Region (CCR) which have been brought together to collaborate on a shared vision for media innovation.
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