The emergent virtual production scene in Wales has been boosted by the arrival of two new world-class facilities in recent months, both secured with the collaborative backing of Media Cymru. James McKeown spoke to Media Cymru’s Deputy Director, Professor Sara Pepper OBE, about the consortium’s mission to put Wales on the global media innovation map.
Cynefin is the Welsh word for ‘sense of place’, evoking a sense of history, identity, and habitat that Professor Sara Pepper uses to define Media Cymru’s mission in making Wales a “green, fair, global and economically sustainable hub for media production and innovation.”
Led by Cardiff University, Media Cymru is a consortium of 22 media production, broadcast, technology, university and local leadership partners from across the Cardiff Capital Region (CCR) which have been brought together to collaborate on a shared vision for media innovation.
You are not signed in
Only registered users can read the rest of this article.
IBC Accelerators: Multi-Vendor Software Live Media Exchange
The broad and ultimate goal of the Multi-Vendor Software Live Media Exchange project is to shift from current dedicated media exchange technologies to a software-based, native live media exchange, which will therefore be able to harness HPC interconnect and compute resources asynchronously, a move that not only adds immense scalability, but also flexibility, cost savings and future-proofing into the bargain.
Behind the agenda: Creativity and legitimacy in the AI era
Drawing on insights from the IBC2025’s Technical Paper programme, Izzy Benham explores how AI is shaping the future of creative success in the media economy.
Behind the agenda: The “Grunt Work” myth and AI’s role in the newsroom
The prevailing narrative around AI in journalism frames automation as suitable mainly for “grunt work” – repetitive, low-stakes newsroom tasks. Yet, two award-shortlisted IBC2025 technical papers challenge this assumption in practice. Izzy Benham investigates.
.jpg)
IBC Tech Papers: AI, AR, creative identity, and speech improvement in the spotlight
In anticipation of the Technical Papers Programme at IBC2025, David Davies delves into a selection of the top paper submissions for 2025 and what they reveal about the industry’s most influential technologies.
IBC Content Everywhere: What to expect at IBC2025
In September, the media and entertainment industry will once again be heading to the RAI Amsterdam for the annual IBC event. The Content Everywhere zone remains at the heart of IBC’s coverage of the ever-expanding OTT and streaming scene, and this year spans Halls 4 and 5. The monthly Content Everywhere newsletter tracks companies in the streaming sector throughout the year, offering insights into latest trends and developments. As in previous years, the August issue provides an overview of what Content Everywhere companies hope and expect to see at IBC as they roam the show floors, attend conferences and meet their peers.
.jpg)
.jpg)