IBC2024: A roundtable session on UHD TV brought together a wide range of experts to discuss the importance of standards and factors that can promote or hinder the adoption of the format in European and Asian markets.
An IBC2024 roundtable discussion on UHD highlighted the work of the China-based UHD World Association (UWA) and its development of two new standards to deliver a compelling UHD experience – HDR Vivid and Audio Vivid, as well as providing a forum for a broad range of UHD-involved experts to air their thoughts and concerns.
Rua Aguete, Senior Research Director at Omdia, moderated the event saying that it had brought together the “brightest minds in the 4K Ultra HD world”...
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