ISE 2024: In what ways are big brands and corporations becoming the new broadcasters?

An Accelerator Champions panel session featuring representatives from Sky, Olympic Broadcasting Services (OBS), and DAZN, examined some of the key trends from 2024 and what they might mean for the year ahead.

Marianna Spring, Social Media Investigative Correspondent for the BBC, delivered her keynote presentation ‘Frontline on the Fight Against Disinformation’ to a captivated audience in the iconic BBC Radio Theatre at Broadcasting House, London, as part of the IBC Accelerator Kickstart Day 2025.

Technical barriers are no longer an issue in the adoption of IP, says Camilla Powell from Disguise. SDI networks have long provided broadcasters with reliable, high-quality, low-latency data transfers, but the maturity of the technology means this is also now possible with IP. And proAV users want the same. However, the migration to IP comes with complications for both the broadcast and proAV sectors, meaning that standardisation and security are paramount.

AI tools and IP workflows have created exciting possibilities for the future of broadcast and proAV, but with their introduction comes great complexity and new hurdles. Standardisation, cybersecurity, sustainability, ROI, skills and training, and even potential political upheaval are all challenges to contend with for early adopters and integrators.

What were the emerging and dominant trends at ISE 2025? IBC365 spoke with key figures from the M&E and proAV industries to discover what technologies were prevalent at this year’s show. Looking forward, work continues on the adoption of AI to automate tools and processes but more immediate priorities are arguably driven by the maturity of IP workflows and standards, as well as new possibilities brought about by virtual production technologies.