Apple TV has aired a live Major League Soccer (MLS) match captured exclusively on iPhone 17 Pro, marking the first time an iPhone has been used to capture the entirety of a major professional live sporting event broadcast.
Developed in partnership with MLS, the broadcast of the LA Galaxy vs. Houston Dynamo FC match streamed live on Apple TV on 23 May 2026 from Dignity Health Sports Park in Carson, California.
iPhone 17 Pro captured live footage throughout the match, including team warmups on the pitch, player introductions, in-net goal angles, and the atmosphere inside the stadium. Cameras were positioned throughout the venue.
Apple TV first incorporated iPhone into a live sports broadcast workflow during a September 2025 “Friday Night Baseball” match between the Boston Red Sox and the Detroit Tigers, using iPhone 17 Pro to capture select moments from the game.
Apple then expanded the use of iPhone across additional sports broadcasts – including the MLS Cup presented by Audi in 2025 – before further integrating the technology into the regular production rotation for “Friday Night Baseball” and MLS broadcasts throughout the 2026 season.
Adrian Pennington recently investigated how vertical video is rapidly evolving real-time engagement in live sports entertainment. Discover more here.
IBC2026 Conference tackles AI in action, live sport, creator disruption and trust in content
The full three-day conference programme for IBC2026 is now live, featuring speakers from Netflix, YouTube, BBC Studios, Google, Banijay, Meta, Warner Bros. Discovery, CNN, FIFA, Globo, ITV, JioStar, OBS, and more.
Banijay and All3Media complete mega-merger
Banijay Entertainment and All3Media have completed their mega-merger, creating the world’s largest independent production company.
MediaForEurope to launch single streaming platform in Europe
MFE MediaForEurope, the media group controlled by the family of former Italian Prime Minister Silvio Berlusconi, is planning to launch a single streaming platform across its European markets.
BBC and Channel 4 discuss streaming partnership
The BBC and Channel 4 have held talks about the possibility of combining their streaming platforms, according to BBC Director General Matt Brittin.
IBC2026 offers students the chance to experience the industry up close
With dedicated student programming as part of the all-new Future Tech Ignite, the return of the IBC Talent Programme and Student Pass access to the IBC Conference, IBC2026 is the ideal place for students to experience all that the global media, entertainment and technology industry has to offer.



.jpg)