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TikTok: People 42% more likely to switch to live match after seeing clips on platform

IBC Conference: TikTok’s Head of Sports Partnerships gave the IBC audience a taste of the power of social to supercharge sports engagement.

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day 3 highlights

IBC2025: What to look out for on Day 3

As IBC2025 rings in its third day, the momentum of the experts’ insights begins to mount. For visitors to Amsterdam’s RAI, priceless opportunities to learn, network, and innovate abound as groundbreaking discussions and technologies are revealed all across the show’s 14 halls. To navigate the whirlwind of content innovation, IBC365 has broken down some highlights for the day amongst the panel talks, demos, and masterclasses at Amsterdam’s RAI.

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