Content Everywhere: Disruptive forces in 2025, from AI to ROI and SGAI

Looking back over 2025 to date, it’s clear that AI continues to widen its role in the Content Everywhere ecosystem, and many companies are becoming more discerning about how and where the technology should be applied to streaming and video technology. Clearly, there is still much more to come, and much more to learn, but what have recent developments taught the industry to date?

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IBC Accelerator: Agentic AI for live sports

With an eye on the future, this IBC Accelerator plans to move beyond isolated use cases and demonstrate how agentic AI can be applied across the full live media value chain, from automated production tasks to highlight generation, personalisation, and monetisation.

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IBC2025 Innovation Awards

Innovation Awards: Stories behind Content Everywhere finalists

The Content Everywhere finalists in this year’s IBC Innovation Awards run the gamut across: a giant DTV+ implementation project in Brazil; the Premier League’s connected fan experience; and the AI-generated phenomenon Tilly Norwood. Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, reveals why.

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