The Rise Up Academy is among several notable organisations aiming to increase and diversify the intake of new engineering talent into broadcast. But how are individual companies reacting to the skills shortfall, asks David Davies.
The growing skills crisis in various areas of broadcast & media production has been a recurring theme of IBC365 articles in recent years – both in terms of a general shortfall in engineering & technical talent, and the difficulties surrounding recruitment into specific sectors (virtual production being an obvious example). But like so many aspects of the industry, it’s one that has arguably come into even sharper focus because of the pandemic.
Many companies had to part with permanent staff and/or reduce their use of freelancers during the crisis period, and the uncertainty of the entire period undoubtedly led to something of a freelancer exodus. In an industry that has always been hugely reliant on freelancers, this constitutes a major existential challenge – and inevitably compounds the existing challenges brought about by PAYE personnel leaving the industry, which in many cases will be the result of...
You are not signed in.
Only registered users can view this article.
MAX-R: Interoperable tools for an immersive future
The MAX-R Pipeline initiative looked to define and demonstrate a complete workflow of tools for making, processing and delivering maximum-quality XR content in real time. James McKeown reports on the project’s evolution and legacy.
Creative Cities Convention: Concern and caution expressed by UK TV over tariff threat
Trump’s tariffs and diversity rollback hijacked the agenda at the Creative Cities Convention where creators were also prominent.
Talking pictures: How agentic AI could reshape the media landscape
Agentic AI promises to increase supply chain efficiencies and improve content personalisation as consumers begin to converse with avatars and their devices.
AI meets moodboards: Adobe debuts next-gen Firefly tools
Adobe has unveiled new capabilities for its Firefly family of generative AI models and also teased an ‘agentic strategy’ that will make for truly intelligent tools.
Blended networks: Adopting a hybrid approach to broadcasting
Once dominated by GEO satellites, live content distribution has entered a new era as broadcasters look to blend connective technologies, bringing both flexibility and resilience. John Maxwell Hobbs reports.
