Local TV woes, Hurricane Milton and an existential threat to journalism all threatened to dampen the mood at NAB Show New York, but FAST and fan-fuelled TV offer hope.
NAB Show New York wrapped last week having attracted more than 12,000 attendees, around the same as 2023 and a couple thousand down on its pre-pandemic peak. The two-day event comes at a time when US broadcasters face serious pressures on their business model and an existential threat from a Trump presidency.
Were it not a presidential election year, US TV stations would be in even more pain. Political ad spending on TV stations is expected to reach $3.94bn, up 10% from the last presidential election year in 2020 boosting industry revenue, including gross national/local spot advertising, digital and retransmission fees 8.3% to over $40bn...
You are not signed in
Only registered users can read the rest of this article.
Content Everywhere: Streamlining live channel delivery at a global scale
In pursuit of a multi-destination channel delivery system that was more reliable, scalable, and cost-effective, Okast has integrated Zixi’s software-defined video platform.
IBC Accelerators: Ultra-Low Latency Live Streaming at Scale
With the potential shutdown of digital terrestrial and satellite television in view, broadcasters are focusing on ways to deliver live television over public IP networks without losing the latency, stability, or quality that audiences expect.
IBC2025: Key takeaways from the IBC x Google Cloud Hackfest dry run
Content creation will be increasingly democratised by the transformative power of AI, but the potential to deliver new types of content and inspire a new generation of media creatives is arguably the greatest prize, according to experts at the IBC x Google Cloud Hackfest dry run.
ScreenSkills e-learning: Pulling back the curtain on post-production
ScreenSkills’ latest e-learning initiative aims to demystify, educate and expand the world of post-production across all levels of the industry. John Maxwell Hobbs reports.
 - source - Roku.jpg)
IBC Conference: Roku on the value of out-of-app discovery
Watching TV is not supposed to be hard. It should be pleasurable, but the industry has tied itself in knots as content and platforms fragment then coalesce in the shift to streaming.
