The countdown is on for the Paris Olympic Games, which begin on 26 July and run until 11 August. As well as a showcase for sporting prowess and achievement, the event also presents a huge opportunity as well as a challenge to those responsible for ensuring every moment is captured and broadcast to viewers around the world, with streaming services set to play an increasingly important role.
Indeed, Rick Young, SVP and head of global products at LTN, believes that the Olympics “promises to be a real watershed moment for streaming live sports”, while Rory Renwick, business development director at Accedo, says streaming is set to be a fundamental part of the Olympics, “with key stakeholders, Olympics Broadcasting Service (OBS), Intel, NBCUniversal, Warner Bros Discovery, and France Télévisions using streaming and next-generation initiatives to take Olympics coverage to a whole new level”.
The streaming opportunity
Jakub Kruczkowski, strategic business manager at Spyrosoft BSG, which until recently was known as Better Software Group, agrees that the Olympics are shaping up to be an important event for the evolution of streaming technology in sports broadcasting...
You are not signed in
Only registered users can read the rest of this article.
.jpeg)
ProAV convergence: From control rooms to experience centres
Broadcast and proAV technologies are converging, creating flexible experience centres that can serve remote and on-demand audiences from shared production infrastructure.
Beyond the broadcast: Creating modern, multi-platform experiences
As audiences move between television, mobile, social, and immersive platforms, media organisations must create connected experiences that expand engagement without multiplying production costs.
.jpg)
Streaming’s discovery problem: Who will fix viewing fragmentation?
As the number of services and viewing options has grown, audiences have more choice than ever. Yet, for viewers, finding something to watch is often still an exercise in frustration.
.jpg)
Call my agent: Agentic AI begins buying media advertising
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
.jpg)
NAB Show New York: The stakes could not be higher
As media, technology, and politics become increasingly intertwined, the stakes extend far beyond the balance sheet.
.png)
.jpg)