A fake commercial for Volvo by László Gaál using RunwayML Gen-3
László Gaál

Video replicants and the drive for ethical LLMs

Image generators such as Veo 3 can now convincingly simulate human emotions, interactions and voice but the speed of development leaves production companies crying out for ethical LLMs.

It is an irony of the AI revolution that a photoreal intergalactic space battle - among the hardest and most expensive things to shoot in real life - is among the easiest to reproduce in Generative AI, but simulating a basic dialogue scene over several minutes between two people? Forget it. For now...

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Content Everywhere: Disruptive forces in 2025, from AI to ROI and SGAI

Looking back over 2025 to date, it’s clear that AI continues to widen its role in the Content Everywhere ecosystem, and many companies are becoming more discerning about how and where the technology should be applied to streaming and video technology. Clearly, there is still much more to come, and much more to learn, but what have recent developments taught the industry to date?

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