As the year draws to a close, it seems an opportune time to ask Content Everywhere companies for their views on the top trends in 2023. As always, key industry players have been keen to respond with comments on how the past year shaped up both for them and the wider industry.
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Content Everywhere: The long and the short of it
Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.
Hybrid by design: How immersive tech is transforming remote collaboration
From shared virtual spaces and volumetric media to real-time engines and cloud rendering, broadcast and proAV teams are moving beyond simple connectivity towards collaboration that feels genuinely co-located.
Creator takeover at MPTS: “You’re competing for tiny slices of attention”
Exhibitor and conference sessions still nestle deep-tech dives about compression alongside tutorials on podcasting, but this no longer feels incongruous. Adrian Pennington reports.
TV: The Bigger Picture – “Measurement is valuation”
DTG’s annual TV: The Bigger Picture conference predicted an upcoming measurement war and stressed the importance of inclusivity in the rush for greater technological adoption. George Jarrett reports.
Creative Cities Convention: “See your background as an asset”
The Creative Cities Convention in Liverpool, UK, featured a range of highlights, including the first public speech from Channel 4’s new CEO, strategies to strengthen working-class voices, and the latest updates on a burgeoning regional production base.
