A shift to defining audiences based on behavioural characteristics, allied to greater use of programmatic trading, could help boost the TV ad market, Xperi’s Chris Kleinschmidt tells IBC365.
As broadcasters and pay TV service providers fight to match the advertising capabilities of streaming platforms, selling a well-defined audience and enabling advertisers to automate the buying process according to set parameters are growing in importance...
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IBC Conference: Roku on the value of out-of-app discovery
Watching TV is not supposed to be hard. It should be pleasurable, but the industry has tied itself in knots as content and platforms fragment then coalesce in the shift to streaming.
Premium content: HbbTV formalises integration of popular DRM systems
Vincent Grivet, Chairman of the HbbTV Association, reveals how a new digital rights management (DRM) specification will enable the reliable and secure delivery of premium content via HbbTV-based services, especially for applications approaching the complexity and content protection demands of video-on-demand (VOD) platforms.
IBC Incubator 2025: Changing the Game Again
The all-new IBC Incubator 2025: Changing the Game Again levels up in multiple different ways. The core concept is a wide-ranging extension of the 2024 Accelerator ‘AI Media Production Labs’, retaining several of the veteran Champions and Participants, but also widening industry engagement.
On the box: Harnessing sustainable set technology for Treehouse
RD Studios’ new live-action children’s TV series – which itself has a sustainability theme – has been made using 100% recyclable sets, writes David Davies.
From crowd to cloud: Esports broadcasting in 2025
The recent Global Esports Industry Week (GEIW) and BLAST.tv Austin Major provided a real-world insight into the relationship between esports content production and high-end broadcast. Ivan Simic reports.
