Behaviour-based data: Defining the advertising audience

As brands, corporates, and creators claim their stake in the content landscape, the boundaries between broadcast and professional AV are dissolving. No longer just a convergence, the broadcast AV landscape is now shaped by new economies of creation, experience, and streaming.

January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video and streaming industry during the next 12 months.

From imaginative politics and shifting approaches to innovation to adaptable governance of technology, no topic was off the table at this year’s DTG’s FutureTech. George Jarrett reports.

As video becomes a core enterprise capability, broadcast AV is being redefined. It’s less about better hardware and more about network-native, production-grade media systems that can scale, are interoperable and operate reliably inside modern IT environments.

In the era of the 100-year life, is it time for the M&E industry to revisit its relationship with age diversity? As mid-career challenges and skills shortages intensify, IBC365 investigates the professionals striving to give more, over longer periods of time.