Opinion

In the fast-paced media industry, businesses need to show business agility, be efficient, and keep their audience engaged. This is especially true in the FAST world. Here is a snapshot of trends in the FAST ecosystem and practical advice for FAST businesses that want to maximise their content value, enhance efficiencies and optimise audience engagement. A new MEDIAGENIX white paper — ”How to make FAST faster, cheaper, and better” — delves deeper into this issue.

Virtual production is one of the biggest recent trends to shape content production, providing the opportunity for greater creative freedom and flexibility, writes Erin Dusseault of AWS.

While ‘The New Realities’ - augmented reality (AR), virtual reality (VR), and mixed reality (MR) - are posed to play a significant role in our future, they also open up new concerns about cyber security, says futurist Amelia Kallman.