Opinion

Opinion articles

The day content providers became ads managers, or how FAST is changing content providers’ business and pushing them to get new skills

Professional press, analysts, and even media agreed that FAST should be seen not as competition, but as an additional source of revenue to SVOD and broadcast licensing. Everybody is jumping into this new distribution model by leveraging massive dormant catalogues of old content, from small boutiques to independent network and big studios.

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Enhancing Decision Experience (DX) for Content Choice: A Path to Resolving Video Consumption’s Paradox

Matthew Wilkinson, CEO at Magine Pro delves into the concept of ‘Decision Experience (DX)’ and its potential to solve the paradox of too much choice in video consumption. With an ever-growing expanse of content to choose from, the challenge of decision-making is now more critical than ever. Read on to understand how improving DX can transform the way we consume content, leading to a more fulfilling and streamlined viewing experience.

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How innovation in the media technology stack of software, hardware and networking can drive better and more cost-effective performance for streamers

With profitability as a primary business objective for streamers, the innovation of technology and associated financial models is the latest hot subject. The viewer experience remains paramount to ensure popularity of the streaming service, which returns best possible revenues. But financial models for buying technology should change to give economies of scale, particularly for services that are scaling rapidly with the growth of streaming. What should profitability-focused media businesses look for from their technology partners?

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“We are aiming to bring high personalisation, advanced segmentation, and DAI into broadcast, closing the gap with digital streaming services

Broadcasting’s Shifting Terrain: Insights on Industry Challenges

The broadcasting industry is going through a rapid and significant change, driven by new technologies and shifts in how people consume content. The global video-streaming market was valued at $455.45 billion in 2022 and is projected to grow to $1,902.68 billion by 2030, while traditional viewership is decreasing. Audiences need to be more cohesive. In this article, we delve into these challenges and consider solutions through the lens of Gcore, a public cloud and edge computing pioneer.

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MEDIAGENIX: Staying ahead of the fast-moving FAST crowd

In the fast-paced media industry, businesses need to show business agility, be efficient, and keep their audience engaged. This is especially true in the FAST world. Here is a snapshot of trends in the FAST ecosystem and practical advice for FAST businesses that want to maximise their content value, enhance efficiencies and optimise audience engagement. A new MEDIAGENIX white paper — ”How to make FAST faster, cheaper, and better” — delves deeper into this issue.

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