John Maxwell Hobbs

As well as being a music producer and composer, John Maxwell Hobbs is CEO of music tech startup Streamline, media consultant and the former Head of Technology at BBC Scotland.

Articles by John Maxwell Hobbs

How can streamers maximise DAI and avoid the complexities of GDPR?

Over-the-top services and streaming platforms have significantly changed the way we consume content, offering a wide array of entertainment and media directly over the internet. With this transformation, a major concern has emerged: transparency on the way that user data is used for Dynamic Ad Insertion. John Maxwell Hobbs reports.

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Technology Leadership in 2024: A Broadcast Perspective

The year ahead is guaranteed to be full of significant changes for the broadcast industry. The rapid rise of FAST channels, the maturity of cloud technology services, the rollout of IP-based systems, and the emergence of Artificial Intelligence assures that we’re all in for an exciting ride in the coming 12 months.

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IBC Accelerator Project: Connect and Produce Anywhere

IBC2023 Accelerator Project: Connect & Produce Anywhere

The Connect & Produce Anywhere project is one of the eight Challenges in this year's cohort for the IBC2023 Accelerator Media Innovation Programme. The project is championed by DAZN, Sky Sports, BT Media & Broadcast, Vodafone Group, BBC, TV2, and the participants are LAMA, VizRT, Open Broadcast Systems, Zixi, InSync, Limitless, Singular.live, Google, Techex, Microsoft, AMD, Grass Valley and Verizon Business.

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