John Maxwell Hobbs

IBC2025 Conference: ProAV solutions provider Diversified hosted a panel examining the convergence of AV strategies in sports and enterprise environments.

IBC Conference: ProSiebenSat 1 PULS 4’s Thomas Gruber and Fremantle’s Jens Richter explored how broadcasters can survive and thrive in an AI-driven, social media-saturated landscape.

IBC Conference: The PGA Tour’s live moving drone with augmented reality shot tracing is rewriting the playbook for sports coverage – delivering Emmy-winning technology, immersive storytelling, and a glimpse into the future of golf broadcasting.

Silverback Films’ Jeff Wilson shared the challenges of capturing the untold story of animal parenthood, blending cutting-edge technology with timeless fieldcraft.

IBC Keynote: ABC’s Damian Cronan unveiled how the Australian public broadcaster is deploying AI through its “ABC Assist” tool. The system is designed to support staff, streamline workflows, and unlock archives, all while staying true to editorial values.

IBC Conference: Netflix’s Victor Marti and Vancouver Media’s Migue Amoedo retraced a collaboration that demanded constant adaptability – switching from ARRI to RED, pioneering HDR, experimenting with LED volumes and rear projection, and adopting AI tools for previz and digital twins.

IBC Conference: YouTube’s Justine Ryst and Channel 4’s Grace Boswood joined moderator Sasha Quadri to challenge the idea that streaming giants and traditional broadcasters are locked in competition.

From semantic search to automated highlights, AI is moving beyond hype. At IBC2025’s CTO Roundtable, Warner Bros. Discovery (WBD) CTO Avi Saxena and ITV CTO Simon Farnsworth unpacked 250 live use cases, new ad-tech platforms, the need for genAI-native skills, and how cultural resistance is shaping the future of broadcast innovation.

IBC Conference: Media cartographer Evan Shapiro joined RTS Chief Executive Theresa Wise to dissect the evolving broadcast landscape and explore how traditional broadcasters can survive in a world increasingly defined by platforms, creators, and audience control.

Building on last year’s ECOFLOW accelerator project, phase II works to better understand the environmental impact of digital content distribution.