Drones, ref cams, emotion: How to reach live sports audiences at scale

“We hired Olympians to be the pilots. So the person who was doing the ski jump was an Olympic ski jumper himself, who started working with drones”, Yiannis Exarchos, CEO, Olympic Broadcasting Services (OBS), told the audience at IBC2026. For Oscar Sanchez, Head of Host Broadcast Production, FIFA, the introduction of the ref cam was an opportunity for the audience to understand how hard the work of a football referee is.

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Particle6’s next plans for AI Actress Tilly Norwood include live fan interactions and a feature film

Tilly Norwood gives first live interview ever at IBC2026

Under heavy security presence, controversial ‘AI superstar’ Tilly Norwood made her IBC debut in what was claimed to be her first live interview. Taking questions from the IBC audience, the “AI A-lister" offered up insights into "her" guardrails and parameters before creator Eline van der Velden, Founder, CEO, Particle6, progressed the conversation by framing the debate.

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