Predicting creative outcomes with AI

New York-based start-up Presaige is expanding its predictive intelligence platform to include a thumbnail optimisation tool, a carousel sequencing tool, an expanded API for enterprise, and integration with the Simian AI platform.

The image analysis tool detects and evaluates latent signals in visual content and correlates them with audience engagement, helping creators and publishers optimise their content.

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Getting ahead: Presaige AI tools predict content effectiveness before it is published

Mark Littman, CEO of Presaige, said: “Presaige helps answer simple but important questions before content is deployed: Is this likely to perform? And how can we make it better?”

Presaige is accessible via web and mobile interfaces and can be integrated into existing media asset managers and marketing toolsets.

A partnership with client review platform Simian is currently in beta.

Jay Brooks, Co-Founder and Chief Technology Officer of Simian, said: “Our R&D team has been exploring ways to integrate Presaige into the production and post workflow to help users create better reels, find the most engaging content and unlock more value from their media libraries.”

Stand Number: 14.D61

Company: Presaige

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