Training models responsibly: AI and creator rights

Sony Music recently sent a letter to hundreds of AI companies demanding to know if they had used their music for training or scraping, and that this represented copyright infringement. While some AI developers are happy to embrace the current Wild West landscape of AI regulation, others have employed responsible best practices from the outset, often being met with resistance from investors and other third parties who insist they will be left behind. IBC365 speaks to one developer advocating the implementation of fair principles from the start.

The training of AI systems has sparked several ethical controversies, particularly concerning copyright, compensation, and fair use. AI models are often trained on vast datasets that include copyrighted material. There is controversy over whether using copyrighted content for training without explicit permission constitutes copyright infringement. Creators argue that their work is used without authorisation, potentially violating their rights.

AI companies and developers can monetise their models by offering AI services or selling generated content, potentially profiting from the uncompensated use of copyrighted material. The benefits of AI systems often do not...

Latest Feature

IBC Accelerator: Agentic AI for live sports

With an eye on the future, this IBC Accelerator plans to move beyond isolated use cases and demonstrate how agentic AI can be applied across the full live media value chain, from automated production tasks to highlight generation, personalisation, and monetisation.

Read more
IBC2025 Innovation Awards

Innovation Awards: Stories behind Content Everywhere finalists

The Content Everywhere finalists in this year’s IBC Innovation Awards run the gamut across: a giant DTV+ implementation project in Brazil; the Premier League’s connected fan experience; and the AI-generated phenomenon Tilly Norwood. Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, reveals why.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: