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AI through the looking glass: Digital natives

When it comes to AI, the M&E industry should take a more active interest in the views of its young people if it wants them to remain part of it, writes James McKeown.

When seeking the ‘industry perspective’ on almost any topic of wider market interest, the tendency is (and quite rightly so) to seek out the masterminds for whom said topic will be their specialist subject matter. What often transpires is that while the ensuing commentary and analysis is for the most part high in value, it can also start to feel rather familiar if it is emanating from a roster of ‘usual suspects’.

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IBC Content Everywhere: Keeping the customer

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Consumers have a lot of choices these days when it comes to streaming video content. Indeed, the sheer number of available services can seem overwhelming, leaving customers with often difficult decisions to make about which services to choose, especially when they already have several other demands on their wallets. In this piece, Content Everywhere companies explore what streaming providers can and should be doing to retain existing customers and attract new ones where possible.

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