Part two of our insight into AI ethics and regulation continues with observations on industry efforts around standards and best practices, and why human impact should be the guiding force. James McKeown reports.
As AI systems become more integrated into content creation, maintaining clear industry standards around data usage, privacy, and content manipulation will be essential. That’s according to Polly Hickling, Learning and Development Lead for Media Competency Centre - Northern Europe, Eviden; and 2024 Education Director, SMPTE. “This is where organisations such as SMPTE will be key, as they have historically provided frameworks for new technologies in the media and entertainment industries.”...
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Point of ingest: Reshaping media capture and pre‐edit workflows
While questions remain over genAI’s impact on the creative sector, few can argue against the automation of mundane tasks bringing order to unprecedented volumes of footage.
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FlightStory: Forget the creator economy, this is the era of the creator founder
When individuals can build multi-million pound business empires from chatting to people online, it is high time to call it what it is or get left in the dust, says FlightStory’s Georgie Holt.
IBC Accelerators: A Framework for Generative AI in Broadcasting
The project aims to develop and explore a framework for leveraging generative AI to create media content such as scripts, animations, and adverts, streamlining workflows and enhancing audience engagement.
Content Everywhere: Sustaining sustainability
Environmental, social and governance (ESG) strategies have come into sharp focus in recent months, although often for the wrong reasons. Indeed, in some areas there has been a bonfire of diversity, equity and inclusion (DEI) agendas amid US political pressure to scrap such policies, and environmental targets have also come under scrutiny.
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AI and copyright: How precarious is the legal landscape for creatives?
With parts of the EU AI Act coming into force earlier this year, it’s a timely moment to assess the legal outlook for AI and the media. But is there a danger that, in some regards, it could already be a case of too little, too late?
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