2238570407

Finding our ethical true north on AI: Part II

Part two of our insight into AI ethics and regulation continues with observations on industry efforts around standards and best practices, and why human impact should be the guiding force. James McKeown reports.

As AI systems become more integrated into content creation, maintaining clear industry standards around data usage, privacy, and content manipulation will be essential. That’s according to Polly Hickling, Learning and Development Lead for Media Competency Centre - Northern Europe, Eviden; and 2024 Education Director, SMPTE. “This is where organisations such as SMPTE will be key, as they have historically provided frameworks for new technologies in the media and entertainment industries.”...

Latest Feature

IBC Content Everywhere: Personalisation and the role of AI

As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: