Adrian Pennington

Artist led, AI driven, fan-first media show the way forward at a NAB show dominated by tariff-suffering hardware vendors and advertiser weakened broadcast.

Adrian Pennington explores the many and varied lighting considerations for shoots within an LED volume where the ambition is to seamlessly marry virtual and real world environments.

If the UK’s creative industries are to continue to add hundreds of billions of pounds in value to the country’s economy then much will rely on the success of a new network of tech labs exploring the future of media.

It takes a brave soul to launch a new VFX facility given the meltdown at one of the industry’s largest, but creative entrepreneurs conversant with cloud economics are confident that there are excellent opportunities to be grasped.

New imaging technologies, AI creative mates and wrestlers await visitors to Las Vegas while America’s free press is under attack.

The glossy, candy-coloured design of Squid Game is a huge part of its appeal luring players and audiences alike into a greater heart of darkness.

It’s only been four years since the debut of electric off-road racing series Extreme E but later this year it will relaunch as the first competitive motorsport powered by hydrogen.

Shooting each episode in a single take is no gimmick but additive to the intensity of Netflix’s latest hard-hitting drama. IBC365 speaks with creator Stephen Graham and director Philip Barantini.

Esports is on a roll. The global esports market passed the $2bn mark last year and is expected to be worth nearly $11bn by 2032. Tournament prize money is rising and audiences on channels like Twitch are expected to top 640 million worldwide in 2025. IBC365 takes a closer look at the events shaking up the esports landscape.

The C2PA-created open standard has reached a significant level of support and adoption, but there remains work to do before it fully delivers. Adrian Pennington reports.