Adrian Pennington

Adrian Pennington is a journalist, editor and commentator in the film and TV production space. He has produced and chaired conference sessions, co-written a book on stereoscopic 3D, edited several publications and is copywriter of marketing materials for the industry.

Articles by Adrian Pennington
IBC2024: Unlock New Pathways to Monetisation with AI and the Cloud

Unlocking the power of live and archive using AI

AI is barely out of the box, but it is already being applied in action to super-scale fan engagement of sports. A leader in this regard is Olympic Broadcasting Services, which was able to leverage the tens of billions of data points collected across the Paris Games in real-time to serve highlights clips, reports and commentary dissected across viewers in more than 200 countries.

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(L-R): Francois Lavoir and moderator Renard Jenkins, President, SMPTE

IBC Conference: Keeping AI honest

IBC2024: In the session titled ‘Can AI be regulated? What public policy can(‘t) do to address AI risks’, speakers Renard Jenkins, President of SMPTE, and Francois Lavoir, Senior EU Policy Advisor for the EBU, debated some of the responses to the new risks created by the rapid development of AI and how issues like the proliferation of AI-powered disinformation have been testing the limits of what the law can accomplish.

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From left to right. Max Signorelli, Omdia; Anshul Kapoor, Google Cloud; Vijay Sajja, Evergent; Phil Wiser, Paramount

Streamers push to profitability

Desperate to find a balance between profitability and growth media companies are throwing business models at the wall, a trio of leading execs told the IBC Conference.

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