The Authenticated Data Specification project is one of the eight Challenges in the 2023 cohort for IBC’s Accelerator Media Innovation Programme.
The project is championed by ITV, and the participants come from media data solution provider Fabric, media workflow developer and systems integrator Flomenco, The Entertainment Identifier Registry Association (EIDR), Amazon via IMDb, and The Language Metadata Table community (LMT).
The Challenge
The specific challenge as stated on the project site is:
Studios, Content Creators and Broadcasters lose control of their metadata once it is published. As content is distributed and it works its way through the entertainment data landscape, it becomes augmented and the original quality, messaging and intent becomes compromised.
This is why the industry needs Authenticated Data Specification, which will allow...
You are not signed in
Only registered users can read the rest of this article.
.jpeg)
ProAV convergence: From control rooms to experience centres
Broadcast and proAV technologies are converging, creating flexible experience centres that can serve remote and on-demand audiences from shared production infrastructure.
Beyond the broadcast: Creating modern, multi-platform experiences
As audiences move between television, mobile, social, and immersive platforms, media organisations must create connected experiences that expand engagement without multiplying production costs.
.jpg)
Streaming’s discovery problem: Who will fix viewing fragmentation?
As the number of services and viewing options has grown, audiences have more choice than ever. Yet, for viewers, finding something to watch is often still an exercise in frustration.
.jpg)
Call my agent: Agentic AI begins buying media advertising
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
.jpg)
NAB Show New York: The stakes could not be higher
As media, technology, and politics become increasingly intertwined, the stakes extend far beyond the balance sheet.
.jpg)
.jpg)
.jpg)