The Authenticated Data Specification project is one of the eight Challenges in the 2023 cohort for IBC’s Accelerator Media Innovation Programme.
The project is championed by ITV, and the participants come from media data solution provider Fabric, media workflow developer and systems integrator Flomenco, The Entertainment Identifier Registry Association (EIDR), Amazon via IMDb, and The Language Metadata Table community (LMT).
The Challenge
The specific challenge as stated on the project site is:
Studios, Content Creators and Broadcasters lose control of their metadata once it is published. As content is distributed and it works its way through the entertainment data landscape, it becomes augmented and the original quality, messaging and intent becomes compromised.
This is why the industry needs Authenticated Data Specification, which will allow...
You are not signed in
Only registered users can read the rest of this article.
MPTS 2025 reveals a media industry struggling to keep pace
MPTS 2025 is the latest event to lay bare the faultlines running throughout the TV business which is being eviscerated by AI and the creator economy.
Modern MAM: Manual archives to AI-driven systems
What was once a process of physically storing film reels and manually logging footage has become an intricate dance of digital ingestion, advanced metadata tagging, and cloud-based workflows. With productions now generating thousands of hours of video per show, managing media efficiently is no longer optional; it’s a necessity.
DTG Summit: “We are living in the age of distraction”
DTG’s annual summit explored personalisation, AI, and the canny ways broadcasters have leveraged Roblox, YouTube and TikTok on their transition from transmission to streaming.
MAX-R: Interoperable tools for an immersive future
The MAX-R Pipeline initiative looked to define and demonstrate a complete workflow of tools for making, processing and delivering maximum-quality XR content in real time. James McKeown reports on the project’s evolution and legacy.
Creative Cities Convention: Concern and caution expressed by UK TV over tariff threat
Trump’s tariffs and diversity rollback hijacked the agenda at the Creative Cities Convention where creators were also prominent.
