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Server-Guided Ad Insertion: The future of viewer engagement and monetisation
Are you ready to revolutionize advertisement in the streaming world? While Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI) each offer distinct advantages, they also have their limitations. Server-Guided Ad Insertion (SGAI) represents a hybrid approach that combines the strengths of both CSAI and SSAI, redistributing responsibilities to deliver the best of both worlds. This innovative method not only enhances the monetization potential of streaming services but also improves the viewer experience.
Tutorials
Tutorials
Virtual production – Tutorial, Ep 3: Managing virtual production projects – from scope to delivery
Tutorials
Virtual Production – Tutorial, Ep 3: - How to set up a virtual production using Unreal Engine
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ISE 2025: “They don’t ask what can we do with your technology they ask what can’t we do with your technology”
Interview
ISE 2025 – Stian Sagholen: “People are talking about it but not actually supplying the solutions”
Interview
ISE 2025 – Spiro Plagakis: “They like that they’re able to use a combination of broadcast and proAV equipment easily”
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Keynote CTO Perspectives: Building a future ready tech stack for an evolving media landscape
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