Are you ready to revolutionize advertisement in the streaming world? While Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI) each offer distinct advantages, they also have their limitations. Server-Guided Ad Insertion (SGAI) represents a hybrid approach that combines the strengths of both CSAI and SSAI, redistributing responsibilities to deliver the best of both worlds. This innovative method not only enhances the monetization potential of streaming services but also improves the viewer experience.
You are not signed in
Only registered users can read the rest of this article.
UEFA: ‘The biggest innovation you can do is the product itself’
Guy-Laurent Epstein, UEFA’s Executive Director of Marketing, highlights the benefits of the changes to its club and national team competition formats, but says there are some challenges ahead: ‘We own most of the conversation around football and we monetise the live windows. The rest is very difficult to monetise, nobody cracked it.’
Navigating a busy exhibition floor using Nokia's 3D streaming technology isn't easy!
IBC reporter Rosie tries Nokia’s 3D video streaming demo with AR glasses, connected by cable to a smartphone. Nokia demonstrates how dynamic 3D content created by Gracia.AI can be streamed directly to the glasses. She had to be careful not to bump into anyone.
IBC Studio puts exhibitors in front of the camera
A fully equipped broadcast studio outside Entrance C is giving IBC2026 exhibitors a place to share their show news through professional interviews and video content.
Top tech: Media leaders on what to focus on this year
IBC2026 session highlight: Panellists from Nvidia, Sky, EBU, Crunchyroll, and JioStar India talk about what technology leaders in broadcasting and media should be focusing on as the field moves at an unprecedented pace.
Google's Toby Scales: "We always say... provenance is a team sport"
With companies facing huge challenges to protect their content from piracy and adulteration, Google's Toby Scales, LaLiga's Jose Ignacio Carrillo de Aibornoz, and Brazilian media giant Globo's Mauricio Felix Vasconcellos discuss what has worked for them and what their next steps may be.
