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Interview

NAB 2025: Thomas Thomson, Omdia: “Trust is vital. Media organisations trade on trust.”

Thomas Thomson, Senior Analyst, Video Technology at Omdia discusses the importance of trust in media, the tension between app-led and content-led strategies in recommendation discovery and the value of user data and the potential role of AI in delivering personalisation by default.

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TUTORIALS

What problem does Catena Solve

Standards – Tutorial: Introduction to Catena

What is the current tech behind cinema screens and projection?

Strengths and weaknesses of the cloud in production workflows

How TAMS helps modernise media workflows

Production – Tutorial, Ep 3: Grading and mastering for cinema display technologies

Production – Tutorial, Ep 2: Dissecting the limitations of cloud storage

Production – Tutorial, Ep 1 – How TAMS supports live cloud-native media workflows

Using genAI to build brand-safe creative

How to prepare your organisation for AI integration

AI – Tutorial, Ep 3: Moving from unpredictable genAI to controlled creative workflows

How are lawmakers and industry responding to genAI and its legal challenges?

Why YouTube can be a sizeable monetisation platform

AI – Tutorial, Ep 2 – The AI Implementation Compass: Going from innovation to transformation

AI – Tutorial, Ep 1: Understanding the legal landscape of generative AI

How CMMF improves player performance

Fast channels: Building on the opportunity of local markets

Distribution – Tutorial, Ep 3: YouTube: The distribution powerhouse

Distribution – Tutorial, Ep 2: Building resilient streaming: Beyond multi-CDN switching

Distribution – Tutorial, Ep 1: Top recommendations for FAST success

Why expand your IP into games?

Measuring the value of the TV homepage

Accelerating Innovation – Tutorial, Ep 3: How to expand your TV IP using gaming tools and technology

Accelerating Innovation – Tutorial, Ep 2: Measuring the value of the connected TV screen

How to use HTML graphics today

Accelerating Innovation – Tutorial, Ep 1: How to develop modular end-to-end HTML graphics workflows

Connective tech – Tutorial, Ep 3: Accelerating supply chain transformation

How media asset management works

Connective tech – Tutorial, Ep 2: How media asset management works

Esports audience and broadcast platforms

Connective tech – Tutorial, Ep 1: Technical integration in the cloud – enabling media workflows that work