NAB 2025: Thomas Thomson, Omdia: “Trust is vital. Media organisations trade on trust.”

Thomas Thomson, Senior Analyst, Video Technology at Omdia discusses the importance of trust in media, the tension between app-led and content-led strategies in recommendation discovery and the value of user data and the potential role of AI in delivering personalisation by default.

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Netflix pioneers production innovation

AT IBC2025 in Amsterdam, Victor Marti, Head of Production for Spain and Portugal, Netflix, and cinematographer Migue Amodeo, Exeecutive Producer and Visual Designer, Vancouver Media, showcased how the streamer is using innovative production techniques to help tell stories.

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Smart ways to navigate the changing media ecosystem

At IBC2025 in Amsterdam, Media Cartographer Evan Shapiro set out his latest Media Map and gave his perspective on how the media landscape is changing. Alongside Theresa Wise, Chief Executive, Royal Television Society, he discussed the smart plays to succeed in the new streaming and creator era.

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