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YouTube’s Justine Ryst: “Come in the spaceship and reinvent the way we think about content”
AT IBC2025 in Amsterdam, Grace Boswood, Director of Technology & Distribution, Channel 4, and Justine Ryst, Managing Director, YouTube France, explained how their collaboration is working. Channel 4 is one of the broadcasters adapting the way they interact with audiences in a rapidly evolving media consumption landscape, with a shift in the way content is consumed in the living room.
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