Blackmagic Design has unveiled its new URSA Cine Immersive 100G camera, billed as the world’s first immersive cinema camera designed for live production with Apple Immersive Video.
Featuring dual 8Kx8K RGBW sensors with 16 stops of dynamic range, URSA Cine Immersive 100G uses 100G Ethernet to deliver the bandwidth needed to output live immersive video.
Blackmagic is also launching its new Blackmagic URSA Live Encoder, a live processor module that compresses live immersive video into Apple ProRes for output as SMPTE-2110-22 IP video, allowing customers to combine the stereo, high frame rate image streams into a single 100G Ethernet connection.
The Blackmagic URSA Cine Immersive 100G and Blackmagic URSA Cine Live Encoder will be demonstrated on the Blackmagic Design NAB 2026 booth #N2502.
“Live immersive production is here, and it’s extraordinary,” said Grant Petty, Blackmagic Design CEO. “URSA Cine Immersive 100G makes it possible, and the images from this camera are just incredible to watch. It truly feels like you’ve been transported to the middle of the action. From sports to concerts, this opens up an entirely new world in live production!”
URSA Cine Immersive 100G was recently used for Spectrum Front Row, a series of live Lakers games in Apple Immersive during the 2025-2026 season, which are now available to watch on demand using the Spectrum SportsNet and NBA apps for Apple Vision Pro.
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