If there is a single takeaway from NAB 2026 it’s that the broadcast media industry is rebalancing. The centre of gravity is shifting, the customer base is diversifying, and the definition of “media” is expanding across sectors.
The International Association of Broadcast Manufacturers (IABM) reflected this by changing its five decades old brand to IAMT, standing for the International Association of MediaTech.
In its annual ‘State of Media Tech’ report unveiled at the show, the IAMT revealed that...
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