A look back at ISE 2024

ISE 2025 preview: Event demonstrates ubiquity of live streamed video

This year’s ISE is expected to feature a significant presence of vendors and executives with at least one foot in media and entertainment – a sector which is now fuelling ProAV growth, according to trade body and ISE show co-organiser AVIXA. Adrian Pennington reports.

AVIXA’s latest figures (Industry Outlook and Trends Analysis) indicate ProAV revenues totalled $325bn in 2024 and will add $98bn over the next five years to reach $422bn. While office upgrades and evolution continue, what AVIXA calls the ‘experience economy’ is dominating growth...

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Content Everywhere: The long and the short of it

Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.

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