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A panel session at the IBC Conference will examine the challenge of innovating as technology evolves rapidly and how best to develop platforms appropriate to the needs of your content and audience.
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WBD’s Marion Rathmann: What makes great content hit the commercial jackpot
In anticipation of her IBC2026 panel, Marion Rathmann, Group Vice President (VP) of Content and Programming Networks at Warner Bros. Discovery (WBD), reveals her key strategies when crafting a commercially successful content personalisation experience.
WBD’s Alex Dinnin: “It was love at first sight, and it still is”
Just months after pulling off the Olympic Winter Games Milano Cortina 2026, Alex Dinnin, Director of Graphics and Innovation at Warner Bros Discovery (WBD), reveals what technologies he’s got his eye on for the visual future of the legendary organisation.
EIT Culture & Creativity: “Too often, Europe generates the ideas, while others capture the economic value”
Anette Schaefer, CEO of EIT Culture & Creativity, dissects the organisation's role as European Innovation Partner for IBC2026’s Future Tech Ignite program, and how the initiative is set to bridge the gap between invention and market adoption.
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XR at Versailles: Bringing history to life at scale
As questions over the commercial viability of VR abound, the Château de Versailles seems to have cracked the code. Entwining future and history, the cultural landmark is hosting an immersive experience that brings together UX, game mechanics, spatial interaction, and live on-site operations for 10 million visitors a year.
Adam Waters, BFBS: “You’re ignoring one of the biggest media types in the world”
One week into his newly created role as Director of AI Culture and Gaming at the British Forces Broadcasting Service (BFBS), Adam Waters sits down with IBC365 to reveal his plans to take the organisation into the next era of broadcasting.
