Moving VFX workflows to the cloud has proved challenging, but a US-based startup could be about to change that. Adrian Pennington reports.
The dream of every VFX facility is to be able to run dynamic and cost-effective pipelines tailored to each project. In theory, cloud offers the most flexible infrastructure to do this, but with legacy hardware and legions of artists tied to workstations, it is proving harder in practice to make the shift. A US startup is on the verge of launching a VFX studio as a service which answers many of these problems.
“Everybody says cloud is expensive and painful but the reality is that cloud is not the problem. It's ...
You are not signed in.
Only registered users can view this article.

Owning the delivery: Unleashing DTC’s full potential
Direct to Consumer (DTC) broadcasting is such a big deal that it’s almost become a cliché to talk about it. But while it is busy turning the traditional media landscape on its head, is it really fulfilling its full potential or is there more to be done to create truly personalised experiences? Kevin Emmott finds out.
.jpg)
Enginelab and the new breed of cloud post-producer
It takes a brave soul to launch a new VFX facility given the meltdown at one of the industry’s largest, but creative entrepreneurs conversant with cloud economics are confident that there are excellent opportunities to be grasped.

Audience-aware streaming and the sustainability challenge
With the sustainability of streaming climbing higher on the industry agenda, Ateme is proselytising the benefits of an audience-aware approach, as Dan Patton, the company’s VP Product – Origination and Delivery, explains to IBC365.

Saleha Williams: ‘The industry is changing and IABM needs to as well’
The recently appointed CEO of the International Trade Association of Broadcast & Media Technology (IABM), Saleha Williams, has combined creative, commercial and technological interests in media throughout her career. As David Davies discovers, this means she is ideally placed to deliver “transformational change” at IABM.

Freely highlights HbbTV’s role in evolution to all-IP future
As more UK consumers decline to connect their TVs to an aerial, UK broadcasters are looking to the Freely platform to ensure their continued relevance. CTO Orf Warr explains the technology choices underpinning the platform.