The recently appointed CEO of the International Trade Association of Broadcast & Media Technology (IABM), Saleha Williams, has combined creative, commercial and technological interests in media throughout her career. As David Davies discovers, this means she is ideally placed to deliver “transformational change” at IABM.
When Saleha Williams says that she “wanted to be in media and technology from an early age,” you aren’t left in any doubt. Having become immersed in computer technology at school in the 1980s, she took a Saturday job as a runner for a local paper, facilitating the movement of ads between the art and printer departments. At 18 she went to work for News International during the period that it acquired Sky TV, before moving to work on BT’s advanced technology services at what subsequently became its innovation labs at Adastral Park in Suffolk.
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