Anette Schaefer, CEO of EIT Culture & Creativity
Anette Schaefer, CEO of EIT Culture & Creativity

EIT Culture & Creativity: “Too often, Europe generates the ideas, while others capture the economic value”

Anette Schaefer, CEO of EIT Culture & Creativity, dissects the EIT Culture & Creativity’s role as European Innovation Partner for IBC2026’s Future Tech Ignite program, and how the initiative is set to bridge the gap between invention and market adoption.

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XR at Versailles

XR at Versailles: Bringing history to life at scale

As questions over the commercial viability of VR abound, the Château de Versailles seems to have cracked the code. Entwining future and history, the cultural landmark is hosting an immersive experience that brings together UX, game mechanics, spatial interaction, and live on-site operations for 10 million visitors a year.

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