Donna Smith at Rise: Recruitment and Skills for Women in Broadcasting

Donna Smith, the Managing Director of Rise, the global advocacy membership organisation supporting gender diversity across the media technology sector, has had a career that has cut across a broad swathe of the media industry, writes John Maxwell Hobbs.

Smith’s experience covers working in the digital gaming industry, through to senior roles with companies like Rovi and NBCUniversal. This gives her an extremely well-informed perspective on the issues facing women working in media.

Primary obstacles

Over the past few years, there has been a lot of discussion about the lack of skilled applicants for broadcast technology roles, particularly among women. Smith believes that the main reason for this is a lack of awareness of the roles that are available. She also feels that the messaging around this needs to focus on more than just young people. “Parents aren’t aware that there’s a career path and good career development in the broadcast industry,” she said. “It’s an educational piece at a parents’ level, rather than a young adults’ level.”...

Latest Interview

Catena: Unifying Device Control Across the Media Industry

Catena is a word that means, ‘connected series or chain,’ and is also the appropriate name for the broadcast industry’s answer to a problem that has only grown more acute with the rise of IP, cloud, and hybrid workflows: fragmented, insecure, and proprietary device control. Developed under SMPTE’s Rapid Industry Solutions Open Services Alliance (RIS-OSA) and recently introduced into SMPTE’s formal standards process, Catena aims to deliver ‘a single secure protocol for control of media devices and services,’ providing a unified, vendor and platform agnostic control plane.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: