Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+, the top global subscription video on-demand (SVOD) services.
The total number of unique TV, movie and sports titles offered by these services increased approximately by 4,500, or 5%, from February to May according to a new Gracenote Data Hub release, which tracks quarterly content trends.
The report said Netflix significantly outpaced all tracked services in total catalogue growth during Q2, increasing available content by 18.2%. The next biggest relative gains were posted by Apple TV+ (3.7%), Amazon Prime Video (3.2%), Disney+ (1.6%) and Paramount+ (1%). Currently, Netflix offers 20.1% of the TV shows, movies and sports programs available on major streaming services, up from 17.9% in the previous quarter.
At the program level, the five top SVOD services grew sports content by 7.8% in Q2. This was almost 2 times the rate of movie expansion and nearly one percentage point more than the rate of TV expansion. Currently, Amazon Prime Video, Disney+ and Netflix are the leading sports players in Gracenote’s analysis, serving as home to 92% of available streaming sports programming. In terms of other content types, TV programs were up 6.9% across all tracked services while movies were up 4%.
Bill Michels, chief product officer at Gracenote, said: “In the big picture for SVOD, overall content volume continues to rise but the CTV apps making this content available continually shift. Regardless of programme type or any other attribute, effective content discovery helps streamers connect viewers to the entertainment they’ll enjoy most and get the most value out of each of the assets in their catalogues.”
.jpg)
UK actors vote to refuse being digitally scanned on set
Members of the UK performer union Equity working in film and TV have voted to refuse to be digitally scanned on set by a landslide 99.6%, in an effort to secure artificial intelligence protections.
Sky extends PGA Tour partnership until 2029
Sky and golf’s PGA Tour have agreed a four-year extension to their long-standing partnership in the UK and Ireland through to the end of 2029.
TNT Sports to be live UK broadcaster for 2026 Commonwealth Games
TNT Sports has been named the live UK broadcast partner for the 2026 Commonwealth Games in Glasgow.
NEP Connect names David Rees as Managing Director
NEP Europe has appointed David Rees as Managing Director of NEP Connect, effective from March 2026.
Larry Ellison offers $40.4bn guarantee for Paramount's Warner Bros bid
Oracle Co-Founder Larry Ellison, one of the richest men in the world, has said he will personally guarantee $40.4bn for Paramount Skydance’s hostile bid for Warner Bros. Discovery.
