Advertising-supported versus subscription-based services in the video streaming sector was highlighted as a key area of discussion in the January 2024 Content Everywhere newsletter. The topic has also been much in the headlines recently following the introduction of an ad-based tier by Amazon Prime Video.
The question is, how should ad and subscription-based models continue to evolve? What should streaming and media companies be aware of, and how can vendors help them provide a reliable, high-quality service to customers while serving up ads, or not?
In the face of evolving consumer behaviour and industry trends, the discussion around ad-supported versus subscription services is gaining prominence, agrees Valentijn Siebrands, solutions architect at M2A Media...
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